Australian Consumer Law
Schedule 2 s18 overall misleading or deceptive conduct and s29 false or misleading representations about goods or services.
A pre-publication issue spotter for Australian marketers
Find the weak spots in your environmental claim.
Paste proposed ad copy or a public page. Get a risk band, up to three flags and a plain-English revision for each. Guidance only — not legal advice.
Sample result
Run the labelled sample to see the result format.
Demand-test access
Get the full result
After the first free check, results show the first two flags. Enter an email to record interest in full access. This staging build stores only a salted hash and sends no email.
A$99 per month
10 checks. No minimum term.
Start with 10 checks per month. No minimum term.
Get 10 checks per monthWhat this screen checks
ACCC guidance
The eight principles: truth, evidence, material information, qualifications, specificity, clear language, visual impression and transition claims.
AANA Code
Truthful and factual claims, evidence, clarity, genuine environmental benefit and reasonable grounds for future claims.
Limits: An automated text screen cannot decide legality. URL extraction may miss images, layout, video, audience context and linked qualifications. It does not verify your evidence. “Low” means no obvious text-only flag, not approval.
Primary sources: Competition and Consumer Act 2010, ACCC environmental claims guidance, AANA Environmental Claims Code.